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Mohawk - the evolution of a modern papermaker

Author: Date:2012-8-8 15:24:30

In June 2011, Mohawk (then Mohawk Fine Papers) announced the acquisition of Bravo Solutions, the latest in a string of purchases that positioned Mohawk for what it believes to be the future.

Bravo produces pre-converted paper-based products, pressure sensitive label stock, synthetic substrates, integrated products and embedded card sheets and magnetic materials. It has a coating and converting plant in Elmira, NY, not far from Mohawk's headquarters in Cohoes, NY.

Prior to the Bravo purchase, in 2010, Mohawk acquired LabPrints and worked with the LabPrints developers to launch Pinhole Press, a consumer-facing e-commerce business that allows users to create personalized photo products. The success of Pinhole Press, led to the development of Pinhole Pro, a robust, photo product service platform aimed at professional photographers, in early 2012.

In 2011, Mohawk also created and started its own B2B and B2C envelope business and now makes 30 million envelopes monthly.

Strategic partnerships were formed with leading on-line, print-on-demand businesses:, a business card company that differentiates its products through the use of unique substrates and, which is a print-on-demand self-publishing house.

Jump forward to April 2012 when Mohawk officially changed its name and announced its vision for the future. This included consolidating its product offering, taking 22 paper grades down to six and reducing the number of stock items by 50%.

At the same time, Mohawk unveiled its new company website,, which integrates e-commerce into all aspects of Mohawk's online activities and allows the company to support both B2B and B2C orders through one interface.

This new approach to the web allowed Mohawk to implement its Unified Service Delivery Platform (USDP), which is designed to create a seamless purchasing experience for all customers, whether traditional paper merchants, small quick printers, graphic designers, or large direct buyers. With this model it is the customer who decides how and when they want to do business with Mohawk.

And, more recently, at the Drupa exhibition In Germany, Mohawk shared booth space with European start-up, MetaPaper, a new concept in paper distribution partially owned by Mohawk.